Many designers
/ bridal stores in London &
throughout the United Kingdom are
having their off the peg & 'made to
measure' gowns made in China or other countries
like India because labor
& fabrics are cheaper, so when visiting other
designers & stores, do not assume your gown
will be made in the UK, do ask questions.
In one London shop a
lady was told that the 'made to
measure' £2500 gown she was discussing would be made
in Italy but later on she was told the gown
would be made to a standard size 10 in China &
that she would have to pay a further £400 for
alterations - I was told that this store was
not the only one in that street having their
gowns made in China though other stores were honest
about it.
The rule of thumb is
that fittings are an inherent part of making to
measure, as is making the gown to fit an
individuals measurements - altering gowns can
loose important details & fabric is not
always available
in the right spot to fit the gown as it
should be - altering will never achieve the
same result as made to measure &
customers should not accept it, if sold a
'made-to-measure' gown.
This
is a sorry state of affairs, whilst
it feels great to order a
made-to-measure gown from a smart London
address, it certainly does not feel as chic to
discover your gown is being shipped in from
China & is no more made to measure than a
gown bought from Debenhams - stores have
cut prices but only by compromising on
quality & service. It does
however explain why more & more bridal
designers & manufacturers advertising in the
bridal press display a Union Jack.
Manufacturers, Designers,
Couturiers, Dressmakers - know the differences:
Manufacturer's company
names or collections very often include words like
'Designer' & 'Couture' which make it confusing
for Brides to identify the manufacturers from
designers or indeed what the difference is between:
-
Manufacturers - mass
production in factories, dresses cut often with
economy over design in mind, fabrics,
trims & zips etc., often
bought in with price over quality in mind,
variations in shades between batches of fabrics
so the dress ordered may be a different colour
to the sample dress in the shop & changes to
designs, often without notifying the stockists,
so dresses ordered can be different to the
sample dress when it comes. Shops regularly
having to chase up dress orders with the brand's
UK office, which in turn faxes China or wherever
The UK office doesn't come back to the
shop, the shop calls again & is told they're
waiting for the factory to get back to them or
it's stuck in customs & so it goes on.
-
Designers &
Couturiers - generally smaller companies - some
have work made up in factories at home
or abroad (see above) or have outworkers but I
would expect better quality work,
cuts & finishes, especially from anyone
using the term 'couture', than from the big
manufacturers. Others work alone & make the
dresses from start to finish themselves.
If you are not sure, a rule
of thumb is that if a label has a lot of
advertising in the magazines - a run of several
pages or is in most of the top magazines on the
shelves (You & Your Wedding, Brides, Wedding) it
is almost certainly a manufacturer (small
companies can neither afford to do this level of
advertising or need to, to fill their order
books). Another rule of thumb is that if an
advert lists stockists the label is a
manufacturer & another that if it's stocked in a
normal bridal shop it is probably a
manufacturer's label & therefore mass
produced. If you want to know where a dress is
made - check the label or ask - the shop will know
& if they say they don't, they are either not
privy to that info - in which case ask the
manager/owner or do not want you to know. My friend
who supplemented
her own range with manufactured ranges (hence my
knowledge of manufacturers mentioned above) knew
where all the brands came from & often had to
consider effects like Chinese New Year on the league
times she was quoting clients.
During my
friend's 'manufacturer' time she
experienced dresses coming in, in very
different shades to the sample, the wrong
dresses coming in, other shops orders
being sent to her marked 'urgent' & it
taking days for the company to have them
collected & redirected, another dress came
in with the wrong colour trim (style change),
unfinished dresses - boning missing, etc.
& the stress due to the aforementioned
& dresses not arriving when they should,
people not updating her & brides chasing
dresses that she wasn't in a position to tell
them when their dress would arrive or indeed
what stage it was at because no one was
telling her.
Dressmakers - most
normal dressmakers would work from standard shop
bought patterns & would have limited pattern
cutting abilities. They normally wouldn't be able to
offer their services with regards to design &
often require clients to buy in their own
fabrics. Standards of workmanship can vary wildly -
some are very poor indeed, a few sew to couture
standard, most, one hopes, are a happy medium between
the two. Though I have rarely been impressed with the
workmanship I have seen on Bridesmaids dresses
clients have had made using local dressmakers
& in some cases I have been truly
shocked & in one case I ended up making the Maid
of Honour's bodice because, after two attempts (one
from a pattern I had cut for the client because their
dressmaker could not make hers fit) the bodice was
still terrible & the dressmaker had made it clear
she wasn't doing it again. When using dressmakers, ask
to see examples of their work & photos of clients
in dresses they have made. If your design is very
different to the usual styles they make, satisfy
yourself that what you're asking them to make is not
outside their comfort zone. While is it possible to
come away with a dress that is sewn well &
meets your brief if you find the right person for the
job, it is also possible you can end up with a dress
that looks terrible & would not meet the standards
for a mass produced shop bought garment.